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Shopify Website Redesign & UX for Beauty & Skincare Brand

Services Covered:

Custom Software Development • UI/UX Design • Website Development • E-commerce Development
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Industry
Industry

E-commerce & Retail

Duration
Duration

15 months

Budget
Budget

Less than 10K

Start Date
Start Date

1 January 2024

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
79/100
Good

Project Capability Score (PCS) estimates how capable CMARIX InfoTech is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapCharleston, United States of America

Project Summary

CMARIX redesigned and optimized a beauty and skincare company's Shopify website to improve conversions and usability. The engagement included UX/UI updates, mobile optimization, checkout improvements and integrations for email, affiliate and tracking tools. Post-launch the client reported higher mobile conversions, faster load times and lower bounce rates alongside improved backend operations.

Key Challenges

  • Optimize website to improve conversions
  • Improve mobile responsiveness and streamline site navigation
  • Support wholesale, ambassador, and direct-to-consumer sales flows
  • Refresh Shopify backend to be easier to manage and scale

Project Deliverables

  • Custom homepage design
  • Updated product pages
  • Improved checkout functionality
  • Refreshed Shopify backend for easier management and scalability
  • Integrations for Klaviyo, GoAffPro, and Meta tracking
  • Mobile responsiveness and streamlined site navigation

Project Solution

CMARIX partnered with the client to streamline site navigation, optimize mobile responsiveness and implement new features to support wholesale, ambassador and direct-to-consumer flows. They rebuilt and refreshed the Shopify backend to improve manageability and scalability, delivered a custom homepage, updated product pages and improved checkout functionality, and integrated Klaviyo, GoAffPro and Meta tracking.

Project Outcome

  • Increased mobile conversions
  • Faster load times across all devices
  • Lower bounce rates due to improved navigation
  • Streamlined backend operations for inventory, campaign launches, and affiliate tracking
  • Higher engagement and stronger sales momentum

Platforms

  • E-commerce PlatformE-commerce Platform
  • WebWeb

Tech Stack

  • ShopifyShopify

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“CMARIX improved the client's website, increasing mobile conversions, faster load times, and lower bounce rates. The team maintained a seamless communication process and was highly responsive to the client's needs. The team's technical expertise and consistent communication were exemplary.”

Lexie Haslem

CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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