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Marketing Portfolio Platform: Full-Stack Overhaul & Google Cloud Management

Services Covered:

E-commerce Development • Website Development
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Industry
Industry

Social Networking

Duration
Duration

19 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 February 2020

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
73/100
Good

Project Capability Score (PCS) estimates how capable Chapter247 Infotech is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapNew York City, United States of America

Project Summary

Chapter247 provided full-stack development for a marketing portfolio/social platform, overhauling the frontend, cleaning and securing the backend, and managing the Google Cloud server. They implemented onboarding, a searchable content feed, and campaign-sharing features that populated the site with marketable content. The client reported a roughly tenfold increase in signups and traffic and praised the team's execution and responsiveness.

Key Challenges

  • The client had outgrown an initial freelance agency and needed a more professional, robust team
  • The backend database was fragile and unstructured and required cleanup
  • Recurrent server surges on Google Cloud (suspected crypto mining) required mitigation and remediation

Project Deliverables

  • Frontend overhaul and UI implementation from wireframes
  • Backend cleanup, security and authentication improvements
  • Sign-up and onboarding screens
  • Content feed with search and filter functionality
  • Feature to add marketing campaigns under a generic profile for users to claim
  • Google Cloud server management

Project Solution

Chapter247 overhauled the frontend, translated provided wireframes into production code, cleaned and restructured a fragile database, improved security and authentication, and executed a prioritized backlog of front- and backend features. They implemented sign-up and onboarding flows, built a searchable and filterable content feed, added campaign-sharing functionality, and managed the Google Cloud server and DevOps tasks as needed.

Project Outcome

  • User signups and traffic increased approximately tenfold
  • New features produced a highly populated site and ready-made portfolios for users

Platforms

  • CloudCloud
  • WebWeb

Tech Stack

  • HTMLHTML
  • CSSCSS
  • LaravelLaravel
  • jQueryjQuery
  • BootstrapBootstrap
  • JavaScriptJavaScript
  • MySQLMySQL
  • Google Cloud Platform (GCP)Google Cloud Platform (GCP)

Client Endorsement

Overall Review Rating

4.5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“During the client’s engagement with Chapter247, user signups and traffic increased about tenfold. Chapter247 implemented impactful features that populated the client's website with engaging and marketable content. They were flexible, responsive, and adaptive in using the client's preferred tools.”

Anonymous

Co-Founder & Head of Product

Note: This endorsement is based on publicly available client feedback from external review sources.

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