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EndorsedendorsedOngoing

Marketing Automation & Customer Data SaaS Platform Development

Services Covered:

Custom Software Development
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Industry
Industry

Software Development

Duration
Durationinfo-circle

9 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 August 2016

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
73/100
Good

Project Capability Score (PCS) estimates how capable Brainhub is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Flowstack

mapCopenhagen, Denmark

Project Summary

Brainhub served as the technical partner for Flowstack, building a software-as-a-service marketing automation and customer data platform from the ground up. The vendor's team has become the client's de facto technology department, providing a dedicated and documented development effort led technically by Brainhub's tech lead acting as the client's CTO. The engagement began in August 2016 and remains ongoing as the product approaches full release.

Key Challenges

  • Difficulty finding skilled developers in Denmark
  • Need to build a full-featured marketing automation and customer data platform to improve on existing vendor offerings

Project Deliverables

  • Software-as-a-Service marketing automation and customer data platform

Project Solution

Brainhub built a Software-as-a-Service marketing automation and customer data platform from scratch, focusing on Node.js for the backend and React.js for the frontend. They provided an ongoing dedicated team that took ownership of product development, contributed to product decisions, and delivered consistent monthly development work and documentation.

Project Outcome

  • Platform built to beta/partial production access and satisfactory to the client
  • Brainhub functions as the client's technology department with an integrated team and a tech lead acting as the client's CTO

Platforms

  • SaaSSaaS

Tech Stack

  • Node.jsNode.js
  • React.jsReact.js

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Brainhub has become an integral part of the technology department, so much so that their tech lead acts as the in-house CTO. This is because they have taken ownership over the project and understand it completely. The team is enthusiastic and they meticulously document their work.”

Rune Viem

CPO

Note: This endorsement is based on publicly available client feedback from external review sources.

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