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E-commerce Overhaul & Custom Rug Builder for Airloom

Services Covered:

Custom Software Development • E-commerce Development • Managed IT Services
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Industry
Industry

E-commerce & Retail

Duration
Duration

3 months

Budget
Budget

Confidential

Start Date
Start Date

1 September 2023

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
80/100
Strong

Project Capability Score (PCS) estimates how capable Brain Station 23 is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Airloom

mapCape Town, South Africa

Project Summary

Brain Station 23 overhauled a South African home décor brand's nopCommerce e-commerce site, upgrading the platform, improving performance, and rebuilding the storefront to reflect the brand. They built a custom Rug Builder with real-time 3D previews and expanded product customization, implemented analytics and anti-bot protections, and provided QA and post-launch support. The team managed the project with weekly sprints, communicated clearly, and delivered improved load times, engagement, and tracking.

Key Challenges

  • Outdated and slow nopCommerce site
  • Site did not reflect the client’s brand identity
  • Replicating the in-store rug customization experience online
  • Allowing customers to build and visualize rugs before purchasing

Project Deliverables

  • Upgraded platform from nopCommerce 4.20 to 4.60
  • Performance tuning and caching improvements
  • Custom Rug Builder with real-time 3D previews and dynamic pricing
  • Sample ordering workflow
  • Enhanced product customization with flexible attributes
  • UI/UX overhaul using the Nop Kalles theme
  • OnePage Checkout implementation
  • Product inquiry form with email integration
  • Anti-bot protection and spam reduction measures
  • Blog categorization
  • Google Analytics 4 and Ads tracking setup
  • QA and post-launch support

Project Solution

Brain Station 23 upgraded the client's nopCommerce installation from 4.20 to 4.60 and performed extensive performance tuning and caching improvements. The team designed and built a custom Rug Builder with real-time 3D previews and dynamic pricing, added a sample ordering workflow, and enhanced product customization via flexible attributes. They overhauled the UI/UX using the Nop Kalles theme and implemented features including OnePage Checkout, a product inquiry form with email integration, anti-bot protection, blog categorization, and Google Analytics 4 with Ads tracking, plus QA and post-launch support.

Project Outcome

  • Dramatic improvement in site load times and performance
  • A beautiful, brand-consistent storefront
  • Seamless custom rug building experience, just like in-store
  • Increased customer engagement and inquiries
  • Drastic reduction in bot traffic and spam
  • Better analytics tracking and ad campaign setup

Platforms

  • E-commerce PlatformE-commerce Platform
  • WebWeb

Tech Stack

  • Google AnalyticsGoogle Analytics
  • Google AdsGoogle Ads

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Brain Station 23 delivered a site with improved load times, a brand-consistent storefront, and better analytics tracking. They managed the project efficiently, communicated clearly, and addressed queries and concerns promptly. Their ability to create a custom e-commerce experience also stood out.”

Anonymous

Managing Director

Note: This endorsement is based on publicly available client feedback from external review sources.

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