endorsedOngoing

Flock — iOS College Football Tailgating App

Services Covered:

Mobile Application Development • UI/UX Design • Product Design • Digital Marketing Services • Software Maintenance and Support

Industry

Sports & Entertainment

Duration

110 months

Budget

Confidential

Start Date

1 June 2017

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable BlueLabel is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

FlockIt LLC

Charlotte, United States of America

Project Summary

Blue Label Labs developed the UI/UX and custom backend for Flock, an iOS mobile tailgating app that lets users find, join, and create tailgates across 15 university locations. They led iterative scoping and sprints to deliver an MVP, handled App Store submissions, and provided marketing and branding support. The app launched in October 2017 and gained 150 users in its first week with a 5-star App Store rating.

Key Challenges

Needed additional development expertise
Required UI and UX design and backend development
Founders lacked coding background and sought vendor to provide technical leadership

Project Deliverables

iOS mobile application (tailgating app for 15 universities)
Custom backend
UI/UX designs
Minimum viable product (MVP) built through iterative sprints
Marketing and branding materials
App Store submission and updates

Project Solution

Blue Label Labs designed and built an iOS application enabling users to find, join, and create tailgates across 15 university locations. They produced UI/UX and branding work, developed a custom backend, and ran iterative sprints to deliver an MVP within budget. The vendor managed App Store submissions and ongoing updates and supported project management and communication using tools like Trello and InVision.

Project Outcome

Achieved 150 users within the first week
Secured a 5-star App Store rating from 16 reviews
Launched ahead of schedule (launched Oct. 25 instead of planned December)

Platforms

Mobile

Tech Stack

iOS
InVision

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The app gained 150 users within the first week, and already has a 5-star rating in the App Store. Blue Label Labs’ team works diligently to deliver and launch before deadline, all while providing focused project management. Their executive leadership and professionalism are also notable.”
Howard & Isaac Bush
Co-Founders
Date: 11/03/2017