endorsedOngoing

Marketing Technology Application — Frontend & Backend Development

Services Covered:

Custom Software Development • UI/UX Design

Industry

Information Technology

4 months

Budget

50K - 199K

Start Date

1 June 2020

Team Size

1-5

Engagement Model

Nearshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable Binariks Inc. is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Mothership Tech

Dubai, United Arab Emirates

Project Summary

Binariks developed the front- and backend of a marketing-technology application: the frontend uses HTML5/CSS/JavaScript while the backend uses PHP and MySQL, hosted on AWS. The engagement is an end-to-end, feature-driven effort that includes code modernizations and rewrites. The vendor has been communicative with bi-weekly meetings and regular updates, has managed the budget well, and helped attract new business, prompting plans to expand the partnership.

Key Challenges

Develop a marketing-technology application and add new functionality
Integrate the vendor into the ongoing development team to continue product progression

Project Deliverables

Frontend built with HTML5, CSS, and JavaScript
Backend built with PHP and MySQL
Hosting setup on AWS
Rewritten and modernized code; feature-driven enhancements

Project Solution

Binariks provided a full end-to-end engagement: executing feature-driven sprints to enhance the existing marketing-technology application and preparing a second phase focused on modernizations and code rewrites. The team implemented the frontend with HTML5, CSS, and JavaScript, built the backend with PHP and MySQL, and configured hosting on AWS. The vendor is embedded in the client’s development team and participates in planning, hour projections, and milestone delivery.

Project Outcome

20-30 initial users
Improved project management with regular weekly reports and effective budget management
Attracted new business and client plans to expand the partnership

Platforms

Tech Stack

HTML
CSS
JavaScript
MySQL
PHP
Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Binariks consistently outperforms the competition. They’ve helped reach the client’s goals and have attracted new business. As a result, they plan to expand their partnership. The team is communicative, meeting with the client bi-weekly and providing regular updates in between check-ins.”
Stuart Fyfe
Managing Director
Date: 10/15/2020