endorsedCompleted

Personalized Omni-Channel Mobile App for Retail Client

Services Covered:

Mobile Application Development • Database Development and Management • Cloud Infrastructure Management • Software Maintenance and Support

Industry

E-commerce & Retail

Duration

3 months

Budget

10K - 49K

Start Date

1 August 2017

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Big Rattle Technologies is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Hansa Cequity

Mumbai, India

Project Summary

Big Rattle Technologies developed a personalized omni-channel mobile app (iOS and Android) to increase customer engagement for a long-established retail client, and managed the app's database and hosting. The vendor worked with the client to design wireframes, UI/UX, analytics and personalization features, and dedicated a small Agile team to the project. The app was delivered on time, with Big Rattle handling multiple change requests and maintaining strong collaboration and communication throughout.

Key Challenges

Identify and engage young, connected fashion shoppers
Build an in-store personalization app connecting beacons, CRM, analytics, content, and personalization
Increase share of wallet for customers shopping offline and online

Project Deliverables

iOS mobile application
Android mobile application
Backend database and hosting setup
UI/UX wireframes and designs
Analytics and personalization integration

Project Solution

Big Rattle dedicated a small Agile team to design and build a personalization-focused mobile solution. They collaborated with the client on wireframes, functionality, UI/UX and customer strategy, then developed native iOS and Android apps. The vendor managed approvals and took responsibility for backend elements, including the database and hosting, and integrated analytics and personalization features to connect beacons, CRM and content.

Project Outcome

Delivered the final app on time despite multiple change requests
Rolled out the app to the client's satisfaction
Effective collaboration and quick resolution of issues between teams

Platforms

Mobile
Cloud

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Big Rattle delivered with excellence and gladly handled all change requests without compromising the timeline, much to the end client’s satisfaction. Overall, the project ran smoothly thanks to their knowledgeable and dedicated team.”
Nishad Ramachandran
SVP of Digital Experience
Date: 01/01/2018