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Magento 1.9 Checkout & UX Enhancements for MuscleFood

Services Covered:

E-commerce Development
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Industry
Industry

E-commerce & Retail

Duration
Duration

7 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 July 2018

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
80/100
Strong

Project Capability Score (PCS) estimates how capable BelVG is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

MuscleFood

mapNottingham, United Kingdom

Project Summary

BelVG developed new features for a Magento 1.9 storefront for an online health food retailer (MuscleFood), focusing on checkout customization, product page functionality, and UX improvements. The engagement used a small dedicated team (two developers and project managers), daily communication via calls and Slack, and resulted in a notable increase in conversions. The project ran from July 2018 to February 2019.

Key Challenges

  • Need to build multiple new features for a Magento 1.9 storefront
  • Improve checkout and product-page functionality to support higher conversions
  • Deliver UX improvements across several user flows

Project Deliverables

  • Customized the checkout page and checkout process
  • Implemented new functionalities on product pages
  • Enhanced multiple UX flows across the storefront
  • Daily communication and project management support to ensure deployment

Project Solution

BelVG built multiple new features on the client’s Magento 1.9 platform, customizing the checkout page and process, adding new product-page functionalities, and improving various UX flows. The team consisted of two dedicated developers supported by project managers; communication included daily calls and Slack to coordinate progress and approvals. The vendor followed a collaborative approach to ensure requirements were met and changes deployed successfully.

Project Outcome

  • Increased conversion rate considerably following cart and checkout customizations
  • Smooth workflow and effective communication with daily calls and Slack, aiding project delivery

Platforms

  • E-commerce PlatformE-commerce Platform
  • WebWeb

Tech Stack

  • MagentoMagento

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The updated checkout cart and page have brought a significant boost in conversions. BelVG’s high-quality development work met all requirements and lived up to their reputation. The team managed a smooth workflow thanks to their daily communication, availability, and collaborative attitude.”

Lewis Love

Head of Technology

Note: This endorsement is based on publicly available client feedback from external review sources.

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