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UX/UI and Branding for Indian Telecommunications Products

Services Covered:

UI/UX Design
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Industry
Industry

Telecommunications

Duration
Duration

20 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 December 2015

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
67/100
Good

Project Capability Score (PCS) estimates how capable Aubergine Solutions is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Truecom Telesoft

mapAhmedabad, India

Project Summary

Aubergine provided UX/UI design and branding for several telecom products including OTP systems and mobile applications, producing HTML deliverables and pixel-level specifications. Their work improved the usability and distinctiveness of the products, contributing to strong customer uptake and a positive reputation. The vendor collaborated closely with the client's HTML developers and managed the engagement with regular meetings and time-sheeted project management.

Key Challenges

  • Embed large amounts of data into limited mobile real estate.
  • Define the UI from the end-user's perspective and clarify product goals and target users.

Project Deliverables

  • Detailed HTML specifications
  • Branding (color scheme, mood, app layout, icons)
  • UX designs for mobile applications

Project Solution

Aubergine provided UX design (not development), collaborating with the client's HTML developers to produce pixel-perfect, detailed specifications and HTML deliverables. They oversaw branding aspects such as color schemes, mood, app layout, and icons, iterating through back-and-forth questions to align on product name, mood, and target users. The team of lead and junior designers supported multiple products and refined the process across engagements.

Project Outcome

  • Product sold to many customers and gained strong market presence.
  • Positive user feedback and reputation for design and usability.
  • Effective project management with regular meetings and reliable follow-through.

Platforms

  • MobileMobile
  • WebWeb

Tech Stack

  • HTMLHTML

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Because of their usable, distinctive designs, the products attracted a large user base and earned a solid reputation. Aubergine impressed with their deep UI/UX expertise, adaptive project management, and innovative concepts. The agency excelled at refining complex solutions.”

Hemal Patel

Founder

Note: This endorsement is based on publicly available client feedback from external review sources.

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