endorsedCompleted

UX/UI and Branding for Indian Telecommunications Products

Services Covered:

UI/UX Design

Industry

Telecommunications

Duration

20 months

Budget

10K - 49K

Start Date

1 December 2015

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

67/100

Good

Project Capability Score (PCS) estimates how capable Aubergine Solutions is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Truecom Telesoft

Ahmedabad, India

Project Summary

Aubergine provided UX/UI design and branding for several telecom products including OTP systems and mobile applications, producing HTML deliverables and pixel-level specifications. Their work improved the usability and distinctiveness of the products, contributing to strong customer uptake and a positive reputation. The vendor collaborated closely with the client's HTML developers and managed the engagement with regular meetings and time-sheeted project management.

Key Challenges

Embed large amounts of data into limited mobile real estate.
Define the UI from the end-user's perspective and clarify product goals and target users.

Project Deliverables

Detailed HTML specifications
Branding (color scheme, mood, app layout, icons)
UX designs for mobile applications

Project Solution

Aubergine provided UX design (not development), collaborating with the client's HTML developers to produce pixel-perfect, detailed specifications and HTML deliverables. They oversaw branding aspects such as color schemes, mood, app layout, and icons, iterating through back-and-forth questions to align on product name, mood, and target users. The team of lead and junior designers supported multiple products and refined the process across engagements.

Project Outcome

Product sold to many customers and gained strong market presence.
Positive user feedback and reputation for design and usability.
Effective project management with regular meetings and reliable follow-through.

Platforms

Mobile
Web

Tech Stack

HTML

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Because of their usable, distinctive designs, the products attracted a large user base and earned a solid reputation. Aubergine impressed with their deep UI/UX expertise, adaptive project management, and innovative concepts. The agency excelled at refining complex solutions.”
Hemal Patel
Founder
Date: 02/13/2018