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WordPress Rebrand Website for Pharmaceutical Event Company

Services Covered:

Website Development
Project hero — replace with case study imagery
Industry
Industry

Pharmaceuticals & Biotechnology

Duration
Duration

4 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 June 2021

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
74/100
Good

Project Capability Score (PCS) estimates how capable Athlon is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapLondon, United Kingdom

Project Summary

Athlon designed and developed a WordPress website to consolidate four separate product sites into a single, rebranded site for a pharmaceutical event company. The team handled technology scoping, design of iframes, and technical setup, and conducted weekly check-ins. Ten months after launch the client saw large improvements in traffic and engagement, though there were post-launch bugs that required additional fixes.

Key Challenges

  • Consolidate four separate product websites into a single branded site
  • Rebrand to become a year-round brand

Project Deliverables

  • WordPress website built from scratch
  • Consolidated brand site to replace four product sites
  • Designed and built iframes
  • Technical setup and configuration

Project Solution

Athlon scoped the technology and selected WordPress, designed the site's frames and iframes, built the site from scratch, and completed technical setup and configuration. The vendor ran weekly check-ins with the client and provided design and development oversight through the rebrand and consolidation process.

Project Outcome

  • Website traffic increased by 300% after 10 months
  • Time on page increased by 150%
  • Average page views increased by 200%
  • Weekly check-ins and a positive client impression of the team's work ethic

Platforms

  • CMSCMS

Tech Stack

  • WordPressWordPress

Client Endorsement

Overall Review Rating

4.25star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Athlon: digital brand and product's work, after 10 months of launching the site, its web traffic has increased by 300% and page views by 200%. The team conducted weekly check-ins during the engagement, and their overall work ethic impressed the client.”

Kim Barnes

Managing Director

Note: This endorsement is based on publicly available client feedback from external review sources.

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