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Email & Facebook Ads Automation for Auction Marketplace

Services Covered:

Custom Software Development • UI/UX Design • Application Integration
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Industry
Industry

E-commerce & Retail

Duration
Duration

67 months

Budget
Budget

50K - 199K

Client Size
Start Date

1 January 2021

Team Size
Team Size

1-5 Employees

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
79/100
Good

Project Capability Score (PCS) estimates how capable Ateliware is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapSint-Niklaas, Belgium

Project Summary

Ateliware scoped, designed and built a web tool to automate generation of email marketing newsletters and Facebook Ads for an auction marketplace active in Belgium and the Netherlands. The vendor led discovery and design (Design Thinking / Design Sprint) and implemented the MVP using Ruby on Rails and React, integrating with the client's product catalog and third-party platforms. The solution eliminated manual errors to virtually zero and freed immediate marketer capacity, with the team showing fast issue resolution and reliable delivery.

Key Challenges

  • Marketing team overwhelmed by manual copy/paste work across platforms
  • Need to automate email and Facebook ad creation for hundreds of auction items weekly

Project Deliverables

  • Automated email marketing tool (MVP)
  • Facebook Ads automation
  • Integration with core platform (product catalog data)
  • Web application (Ruby on Rails backend, React frontend)

Project Solution

Ateliware ran discovery workshops and applied Design Thinking methods to scope and design an application that automates the generation of Email Marketing newsletters and Facebook Ads from ongoing auctions. The vendor performed design work in Figma and InDesign, then developed the MVP using Ruby on Rails (backend) and React (frontend), integrating the app with the client's platform to retrieve product catalog data. The initial MVP for automating emails took three months, and adding Facebook Ads automation took an additional three weeks; the team iterated to stabilize delivery and aligned tooling with the client (GitHub, Slack/JIRA).

Project Outcome

  • Freed 0.5 FTE immediately after launch
  • Eliminated manual errors on email marketing to virtually zero
  • Expected to free a full 1 FTE after Facebook Ads automation is launched
  • Launched MVP in April and resolved issues quickly post-launch

Platforms

  • WebWeb

Tech Stack

  • Ruby on RailsRuby on Rails
  • React.jsReact.js
  • GitHubGitHub
  • FigmaFigma
  • Adobe IndesignAdobe Indesign
  • MailchimpMailchimp

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Since they launched the project, ateliware has been eliminating manual errors to zero. The vendor went beyond expectations to fix the client's delivery problem as fast as possible. Notably, they have been coordinated, fair, and transparent with the client.”

Alex Reis

Chief Technology Officer

Note: This endorsement is based on publicly available client feedback from external review sources.

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Services Covered:

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Agency name:

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Project capability score:

78/100info-circle
View Project Details