endorsedCompleted

UI/UX Design & Android Development for Online Gaming Tournament Platform

Services Covered:

UI/UX Design • Mobile Application Development • Website Development • API Development

Industry

Gaming

Duration

48 months

Budget

200K - 999K

Start Date

1 March 2016

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable Ars Futura is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

New York City, United States of America

Project Summary

Ars Futura provided UI/UX design and Android development for an online video game competition platform, producing wireframes, site flows and final interfaces for iOS and Android. The work supported core product features (account creation, discovery, tournaments/ladders/leagues and profiles) and was built against a new API intended to power both mobile and web. The redesigned mobile apps drove rapid adoption and within one year represented 50% of the company's traffic, improving paid-user conversion.

Key Challenges

Outdated web platform with insufficient internal resources to rebuild
Need to drive traffic via mobile apps and a direct integration with Call of Duty
Requirement for a quick, simple console-friendly way for users to interact without a computer
Deliver a mobile experience that serves as the top-of-funnel into the broader product

Project Deliverables

Wireframes
Site flows
Final UI designs
Android application
Integration-ready API-compatible designs

Project Solution

Ars Futura led the UX/UI design for the client's mobile apps and developed the Android application. They delivered wireframes, site flows and final visual designs in staged iterations, collaborated daily with the product manager, and created designs compatible with a new API intended to power both mobile apps and future web products.

Project Outcome

Increased registrations and fast adoption of the mobile apps
Apps accounted for 50% of overall traffic within one year
Increased paid-user conversion
Strong, reliable collaboration and timely delivery between vendor and client

Platforms

Mobile
Web

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The new designs led to an increased number of downloads and registrations, with the apps going on to account for 50% of the company's traffic. Ars Futura inherited a disjointed platform and produced high-quality designs that elevated the product. The team is creative, hard-working, and personable.”
Anonymous
Director
Date: 05/01/2020