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Recreation Booking Web & iOS Platform (MITURF)

Services Covered:

Website Development • Mobile Application Development • UI/UX Design
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Industry
Industry

Arts, Entertainment & Recreation

Duration
Duration

40 months

Budget
Budget

50K - 199K

Client Size
Start Date

1 May 2015

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
77/100
Good

Project Capability Score (PCS) estimates how capable Ars Futura is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

MITURF

mapToronto, Canada

Project Summary

Ars Futura conceptualized, designed, developed, and launched a recreation booking platform (MITURF), including a responsive website and an iOS app. They led discovery, user research, wireframing, and iterative testing, and provided lifecycle support including promotion and development-process consulting. End users report the product is simple to use and feedback has been favorable.

Key Challenges

  • Need for discovery, design, and development for the booking system.

Project Deliverables

  • Responsive website
  • iOS app
  • Wireframes
  • Customer journey map
  • Landing pages
  • Marketing materials

Project Solution

Ars Futura led end-to-end discovery, design, and development. They ran customer research and iterative wireframing, created customer journey maps, and guided product and MVP decisions. The team designed, built, and deployed a responsive website and an iOS app using React Native and a Ruby on Rails backend, and provided ongoing product, design, and marketing support.

Project Outcome

  • Defects and bugs were resolved through three testing phases before launch.
  • Favorable end-customer feedback on usability and overall product quality.
  • Clean agile project management using Asana, Trello, and Kanban boards with a clearly defined roadmap.
  • Delivered promotional assets and marketing support beyond the core development contract.

Platforms

  • WebWeb
  • MobileMobile

Tech Stack

  • React NativeReact Native
  • Ruby on RailsRuby on Rails

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“End users report that the solution is simple to use and that there haven’t been any issues. Moving beyond technical requirements, Ars Futura address full lifecycle issues including promotion, and development process consulting. Customers can expect an organized and planning-focused partner.”

Andres Pareja

CEO, MITURF at MITURF

Note: This endorsement is based on publicly available client feedback from external review sources.

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