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CRM Integration & Digital Marketing for ERP Company

Services Covered:

Custom Software Development • Digital Marketing Services
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Industry
Industry

Software Development

Duration
Durationinfo-circle

4 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 October 2020

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
71/100
Good

Project Capability Score (PCS) estimates how capable ArhamSoft (Pvt) Ltd is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

MIE Solutions

mapLos Angeles, United States of America

Project Summary

ArhamSoft built custom software to unify Zoho, HubSpot, Outreach, and ZoomInfo CRMs for an ERP solutions company and subsequently became the client's full digital marketing partner, delivering SEO and email campaigns. The engagement increased leads and improved website metrics, and the client highlights reliable tracking, reporting, and independent project management. The client is based in Los Angeles and spends approximately $60,000 per year on the vendor's services.

Key Challenges

  • Needed bidirectional integration between Zoho, HubSpot, Outreach, and ZoomInfo
  • Lacked in-house digital marketing expertise to run SEO and email campaigns

Project Deliverables

  • CRM integrations between Zoho, HubSpot, Outreach, and ZoomInfo
  • Custom integration map and triggers
  • Dedicated integration server
  • Webhooks for bidirectional data sync
  • On-site and off-site SEO
  • Email marketing campaigns
  • Google Ads and social media campaigns

Project Solution

ArhamSoft implemented a phased integration that linked four CRMs. They built a custom mapping engine with triggers, deployed a dedicated integration server, and created webhooks to push data bidirectionally across Zoho, HubSpot, Outreach, and ZoomInfo. After successful integration phases, the engagement expanded to ongoing on-site and off-site SEO and email marketing, including social media, Google Ads, HubSpot-targeted campaigns, site optimization, content distribution, and regular reporting.

Project Outcome

  • Projects were 100% successful
  • Uptick in leads and improved website metrics
  • Daily reporting and dashboard tracking with weekly scorecards
  • Client handed off operations to the vendor for independent management

Platforms

  • WebWeb

Tech Stack

  • HubSpotHubSpot

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“An increase in leads and other website metrics have resulted from ArhamSoft's digital marketing prowess. The client is confident with the team's reliable tracking, reporting, and independent project management. They have proven to be a trustworthy and expert marketing and development partner.”

John Kubit

VP of Sales

Note: This endorsement is based on publicly available client feedback from external review sources.

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