endorsedOngoing

WILCO Mobile App Development (Aviation Platform)

Services Covered:

Mobile Application Development

Industry

Aviation

Duration

71 months

Budget

200K - 999K

Start Date

1 September 2020

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Amalgama is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

WILCO

Westport, United States of America

Project Summary

Amalgama developed a mobile app for a startup (WILCO) from scratch, including branding, user research, and iterative development leading to a soft launch on iOS and Android. The team used React Native and Ruby on Rails, executed extensive testing and beta interviews, and maintained a structured process with regular meetings. The app has experienced zero technical crashes in its soft launch and the vendor's thorough testing and responsiveness have been highlighted by the client.

Key Challenges

Develop a specialized mobile app from scratch with a focus on coding and software
Ensure the vendor understood the target market and user characteristics to guide branding and design

Project Deliverables

Brand book, logo and visual identity
Mobile app for iOS and Android
Beta test platform and user interviews
Multiple iterative releases (ongoing development packages)

Project Solution

Amalgama led ideation, branding and user-research activities to create a brand book, logo and visual identity, then developed the mobile app using React Native and Ruby on Rails. They created a beta testing platform, conducted structured user interviews, iterated through multiple versions, and launched a soft release on the App Store and Google Play in June. The engagement has continued with ongoing development packages and regular structured meetings with the client.

Project Outcome

App launched in a soft launch on the App Store and Google Play
App has had zero technical issues and has not crashed
Thorough testing process and structured project management with weekly meetings
Ongoing data collection to prepare for a broader hard launch

Platforms

Mobile

Tech Stack

React Native
Ruby on Rails

Client Endorsement

Overall Review Rating

4.63

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Amalgama has created an app with zero technical issues for a startup company. They have been diligent and attentive, and have taken the time to understand the needs of the client and target audience. They have a very structured approach, which has created a successful partnership with the client.”
Todd Freeman
Founder
Date: 09/09/2022