Starbucks Rewards Program Backend (Argentina)
Services Covered:

Industry
Information Technology
Duration
16 months
Budget
50K - 199K
Start Date
1 February 2016
Team Size
6-10 Employees
Engagement Model
Onshore
Project Capability Score (PCS)
69/100
Good
Project Capability Score (PCS) estimates how capable 10Pines is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Alsea Argentina
Project Summary
10Pines designed and developed the backend system supporting the Starbucks Rewards program in Argentina, building a backoffice and integrations with mobile and web apps, payment processors, antifraud systems, digital wallets, and the Oracle-Micros POS. The team (~7 people) used Agile practices and tools such as Jira and GitHub. The solution scaled rapidly, supporting far higher membership than initially expected and becoming critical to sales.
Key Challenges
- Implement the Starbucks Rewards program in Argentina
- Build a backend that integrates with mobile, web, payment processors, antifraud, and POS systems
- Support rapid membership growth and ensure high availability
Project Deliverables
- Backend system for Starbucks Rewards program
- Backoffice that communicates with Mobile and Web apps
- Integrations with antifraud systems, credit card processing, digital wallets, First Data Valuelink, Oracle-Micros POS, and mail platforms
Project Solution
10Pines designed and developed the backend and backoffice for the Starbucks Rewards program in Argentina. They implemented integrations with mobile and web apps, antifraud systems, credit card processors, digital wallets, First Data Valuelink, Oracle-Micros POS, and mail platforms, and delivered all backoffice functionality required to operate the program. The team of about seven used Agile methods and iterative two-week demos to accommodate frequent requirement changes.
Project Outcome
- Scaled to approximately 20,000 members in the first month and nearly 100,000 in the first year
- System handled the increased load without glitches
- Program became vital to sales and served as a cost-effective business case for other countries
Platforms
Mobile
Web
Tech Stack
Oracle
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“10Pines successfully used an Agile framework to build the system. Their team was very effective and contributed to the business perspective. They were very flexible and professional.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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