endorsedCompleted

Caregiving Marketplace & Community Apps for ARP/AARP Services

Services Covered:

UI/UX Design • Mobile Application Development • Software Maintenance and Support

Industry

Non-profit Organizations

Duration

47 months

Budget

Confidential

Start Date

1 January 2016

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

66/100

Good

Project Capability Score (PCS) estimates how capable 10Pearls is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

ARP Services (AARP)

Washington, United States of America

Project Summary

10Pearls designed and developed a caregiving marketplace web app (CareConnection) and a community mobile app (Caregivers in the Community) for ARP/AARP Services. The engagement included research, UI/UX design, front- and backend development, launch, and subsequent product iteration and maintenance. The vendor also influenced the client's product roadmap and measurement approach through collaborative user research and design work.

Key Challenges

Provide commercial value and market solutions to unpaid family caregivers
Reach and engage a large, hard-to-find caregiver population (approximately 40 million)
Help caregivers find trusted content, education, and market products amidst abundant online information
Build a product that enables caregiver feedback and iteration to validate viability

Project Deliverables

CareConnection web app (online marketplace)
Caregivers in the Community mobile app (iOS and Android)
UI and front- and backend development
Product design and user research
Ongoing maintenance and product iteration

Project Solution

10Pearls designed and developed CareConnection, a personalized web-based marketplace for caregivers, and built Caregivers in the Community, a peer-community mobile app for iOS and Android. They managed the full product lifecycle: ideation, user research, UI/UX design, front- and backend implementation, integrations with third-party messaging/calling vendors, launch, and ongoing maintenance and product iteration. They collaborated with the client on design and research while taking responsibility for UI and technical development.

Project Outcome

The vendor validated product assumptions through extensive user research and live testing
The team significantly redesigned the product, shifting it from a social-network focus to a personalized education experience
The engagement improved internal measurement thinking and product-roadmap decision making for the client

Platforms

Web
Mobile

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“10Pearls not only contributed to the design and development of the organization’s caregiving program but also influenced how internal stakeholders viewed their product roadmap and business priorities. Timely and professional, the team managed the project seamlessly and provided actionable insights.”
Anonymous
Former Product Manager
Date: 06/10/2020